We make vehicles look good.
We make vehicles work. In starting a styling research, our designers try to find the best functional solutions united to the best possible looks.
We analyze the briefings supplied by the Client, understand his tastes, his needs and the market trends of the future, because the present for us is already past.
Starting from a package, provided or specifically designed by GFG, the first sketch and rendering proposals are always developed following a technical logic, in order to ensure feasibility right from the beginning. Using a combination of natural styling skills and the most advanced design softwares, our heritage enables us to make the styling research not only a phase to make a car beautiful inside and outside, but the real start of the car development process. Today, softwares help to reduce development time and costs. But only those with a talent for styling and an innate sense of proportion can work around industrial constraints and create something visually appealing.
All of our designers are selected by Giorgetto and Fabrizio Giugiaro with this in mind. Their skills are constantly refined an enhanced by the interaction with Fabrizio and Giorgetto, who have designed some of the most stunning cars in the history of automobiles.
During the styling development we generally present a wide range of different proposals, narrowing down the choice with our Clients as the styling phases move on. Transforming the hedonistic, romantic, albeit feasible sketches into top-level renderings requires the most advanced softwares, but also outstanding skills. With the renderings, which are always overlapped to the mechanical package to ensure a dimensional feasibility, the styling process really begins to enter into a more detailed level. We start considering millimeters instead of centimeters, we start considering how a specific part of the car, inside or outside, must be shaped to ensure its production, we get into detail of how the shades will influence the car’s appearance.
This is the phase in which we make a car look real, even though it still hasn’t even been created as a mock-up. Our virtual reality screen, eight meters wide and three meters high, gives us the possibility of analyzing the car in its real scale size before the physical model. It gives us the possibility of changing colors, details, wheels and all other elements in real time, for a faster choice and a wider range of solutions to be approved. It also gives us the possibility of then developing photographic renderings to be presented to the Client, investors, etc. In these images, the car appears real in all of its elements. No detail is unaccounted, trims are considered to give the Client the possibility of analyzing various solutions for its market offer.
During the styling development we generally present a wide range of different proposals, narrowing down the choice with our Clients as the styling phases move on. Transforming the hedonistic, romantic, albeit feasible sketches into top-level renderings requires the most advanced softwares, but also outstanding skills. With the renderings, which are always overlapped to the mechanical package to ensure a dimensional feasibility, the styling process really begins to enter into a more detailed level. We start considering millimeters instead of centimeters, we start considering how a specific part of the car, inside or outside, must be shaped to ensure its production, we get into detail of how the shades will influence the car’s appearance.
In our line of services, and in our logic of the design process, we consider the physical mock-up an essential step. It has always been and always will be. Even with the most sophisticated virtual reality, a real-scale physical model allows our designers and the Client to analyze what the real car would look like. The range of modeling services we offer goes from “white” proportion models in styrofoam, which we can manually modify thanks to our modelers’ craftsmanship, to epowood or resin models, which could simulate the real car and its appearance, outside and inside. In the latter case, we always use the highest standards for the interior fittings, following a constant interaction with the Client to provide a tailor-made service for all his needs.